Product and direction
Turning an unclear goal into scope, tradeoffs, delivery sequence, and a result people can actually use.
One person to talk to. Someone to take care of the whole project.
I’m Felix Sjöberg. I help businesses with websites, digital products, and technology from Stockholm. You work directly with me, from figuring out what you need through design, development, and launch.
Ownership is the through-line.
At Wellr, I work across product and platform delivery: planning, technical direction, architecture, implementation, data, releases, production fixes, and follow-up. I move between backend, web, mobile, content, and operations according to what the product needs—not according to a narrow job title.
The same approach shapes my independent work. I can translate business needs into direction, build the solution, connect the contact and integration flows, launch it, and stay accountable after it is live.
What I can help you with.
Systems that work together
Connect your website to the tools your business uses, so information reaches the right place and there are fewer manual steps.
Interfaces and content
Clear pages that help visitors understand your offer and take the next step, with content you can update as the business changes.
Delivery and operations
Help with launch, performance, and technical questions. Afterwards, you can choose ongoing maintenance and support under our agreement.
Before software, there were customers.
I spent eight years in sales, aftersales, customer follow-up, and store operations at Mio. That background still matters: listen carefully, explain decisions plainly, and do not disappear when something becomes inconvenient.
You don’t need to know the technology.
Tell me what your business does and what needs to work better. I help you understand the options, and we agree on scope, price, and next steps before work begins.
What would you like to build for your business?
Book a free 20-minute conversation. We’ll discuss where you are now, what you need, and whether we’re a good fit.
Book a first conversation